Caroline Hirons launched Beauty Backed on 3rd August 2020 with the support of The British Beauty Council, BABTAC and a group of passionate industry professionals.

You can still donate here:

Donate via GoFundMe


When the first lockdown happened on 16th March, we were ‘all in it together’. We stayed home, saved lives and clapped for the NHS.

For five months, our entire industry, worth £28 billion to the UK economy, was understandably shut down while the country got to grips with the reality of Covid-19.
Disproportionately affecting women, many of whom are sole bread winners for their families, many members of our industry then found out that they did not qualify for any government support as they either had not been a listed business for the specified time, had not earned ‘enough’ or even worse, had taken maternity leave in the qualifying period.

After hairdressers and barbers were allowed to open on 4th July, we were hopeful that with the next government update on 9th July, beauty would be allowed to fully reopen.

This, however, was not the case. Boris Johnson announced that beauty was to remain closed. Meanwhile hairdressers and barbers would remain open, with the government even giving specific directions on how best to ‘safely’ work on the face of a person wanting a beard trim, which to anyone with working eyesight should be impossible with the client wearing a mask.

The implicit and clear implication from government was that clinicians, laser specialists, aestheticians, makeup artists, waxers, nail technicians and massage therapists were not able to do their jobs as safely as a barber.

And that is not true. And unacceptable.

So, on 3rd August we launched ‘Beauty Backed’. A fundraising and awareness initiative to shine a spotlight on our industry and raise much-needed funds for the people left behind by the government.

Did it make a difference?

A massive one.

To date, we have raised nearly £600,000 for the Hair & Beauty Charity, an organisation that has supported people and their families in their hours of need since 1836.
Our petition on inspired just shy of 30,000 signatures to accompany a letter to Boris Johnson that made the case to bring beauty back.
A push that helped support the work of the British Beauty Council and BABTAC to ensure the frontline beauty industry reopened on 18th August 2020.

So, what’s the plan now?

We’re in another lockdown, in what is, traditionally, the busiest period of the year for beauty.
If you work in our industry, November and December are fully booked.
The British Beauty Council estimates about a third of a business’s annual turnover is taken in the last 3 months of the year.

We want the beauty industry to survive this second hit to their income.

They need our help to stay afloat while they once again cannot work and to be able to reopen when this second lockdown is over.

And there’s a very real way we can help them do it.


Book future appointments with your local beauty professionals.
Give them a diary full of poential income to look forward to.

Buy gift vouchers from them for friends and family this Christmas.
Or for yourself to redeem and enjoy next year.

Buy your normal skincare routine from them via online or telephone sales.

Let’s protect the Beauty Industry we all know and love.
Let’s continue to Back Beauty.




For further details or information on how you can get involved, contact [email protected].

If you’re a beauty professional and you need help

Apply here to the lovely people at the Hair & Beauty Charity.


Beauty Backed is currently a non-profit fundraising initiative run through Go Fund Me, in association with The Hair and Beauty Charity no. 1166298. Company no. 10085412.

Started on 3rd August 2020 by a group of people in love with the Beauty industry who, in response to the government’s lack of support for our industry and failure to acknowledge its contribution to the UK economy, said THIS IS NOT OK.

The Beauty Backed fundraising initiative was put in place to support the independent businesses and entrepreneurs in the beauty industry who are suffering financially following months of working restrictions.