Let’s protect the Beauty industry we all know and love.

Let’s Back Beauty.

The Beauty Backed initiative launched on Monday 3rd August 2020 with Go Fund Me Fundraiser and Change.org Petition platforms to raise both funds and support for the reopening of the Beauty industry in its entirety.

Donate via GoFundMe

Beauty Backed is supported by industry experts and influencers as well as The British Beauty Council and BABTAC is raising money, support and awareness in the form of a petition and fundraising page, for the clinics, aestheticians, makeup artists, and therapists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

The Beauty industry contributes more than £28 billion to the economy annually
and the way it has been so mercilessly let down will not stand.

Together we can rise up to show just how much this industry of powerhouse individuals and businesses means to us all, both in ongoing financial as well as emotional support and encouragement.

Let’s do this!

For the love of Beauty.

Update 18 Aug 2020: THANK YOU. Beauty is back!

We cannot say thank you enough for all of your support, for signing and sharing and for contributing to our industry getting the recognition it deserves.

The fundraiser is still open with all funds going to the Hair & Beauty Charity, who in turn donate to the individuals and businesses who apply for help to stay afloat following nearly 5 months of restrictions.

Update 12 Aug 2020: A letter of support has been sent to the UK government. HUGE thanks to the Doctors, Nurses, Brand friends, huge retailers, PR agencies, journalists and especially the small business owners so massively affected by the continued senseless lockdown of beauty.

Why Did We Create Beauty Backed?

Aestheticians, makeup artists, therapists and clinicians have not been able to earn an income for over five months. The continued restrictions impacting those who carry out treatments show that the government does not comprehend or appreciate the value of the beauty industry.

Outside of medical environments, if any community can maintain the level of standards required for safety during the Covid-19 crisis, it’s the beauty industry. The health and safety of our clients always has been taken very seriously.

The Health and Safety of clients and makeup artists is and always has been taken very seriously.

Now it is time our industry is.

Why The Beauty Industry Is So Important

The Beauty industry champions entrepreneurship (predominantly female).

Creates hundreds of thousands of jobs.

Generates tens of billions in consumer spending for the UK economy, contributing more than Motor Vehicle Manufacturing.

One in every sixty jobs in the UK is in Beauty.

What Can You Do?

Visit the Beauty Backed Go Fund Me page to donate.

100% of your donations will be dispersed via the Hair and Beauty Charity who in turn donate to the individuals and businesses who apply for help to stay afloat following 5 months of restrictions.

For further information on getting involved, quotes, comment or further details please contact [email protected].

If you need help

Apply here via the Hair & Beauty Charity.


Beauty Backed is currently a non-profit fundraising initiative run through Go Fund Me, in association with The Hair and Beauty Charity no. 1166298. Company no. 10085412.

Started on 3rd August 2020 by a group of people that love the Beauty industry, and who, in response to the governments neglect and lack of support for this industry and failure to acknowledge its contribution to the UK economy said, THIS IS NOT OK.

The Beauty Backed fundraising initiative was put in place to support financially, and through awareness driving, the independent businesses and entrepreneurs in the Beauty industry that are suffering financially following 5 months of working restrictions.