Beauty Backed Grant Programme

Beauty Backed Trust have launched a Grant Programme to help support the beauty industry after the Covid-19 pandemic.

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Backing the industry we love.

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HOW THE BEAUTY BACKED TRUST BEGAN

BACKING THE INDUSTRY WE LOVE.

After a successful launch which saw £600,000 raised for the Hair & Beauty charity, Beauty Backed has since evolved into a Trust which aims to assist everyone and anyone who works, or who wants to work in the beauty industry.

The Beauty Backed fundraising initiative began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic.

With the hair and beauty sector contributing over £28billion to the British economy each year, Beauty Backed founder Caroline Hirons and Trustees passionately believe this is a valuable industry often ignored or overlooked.

The Beauty Backed Trust was founded on its love of beauty and to support individuals and businesses within beauty therapy, makeup artistry and hairdressing through training support, necessary equipment and other funding initiatives. 

INTRODUCING

THE TRUSTEES

Caroline Hirons

Caroline Hirons

Alex Forbes

Alex Forbes

Dija Ayodele

Dija Ayodele

Lesley Blair MBE

Lesley Blair MBE

Lisa Potter-Dixon

Lisa Potter-Dixon

a message from the trustees

We see you, we hear you, we back you.

“Over the last year, we have witnessed much of our industry struggle to stay open and viable. As a sector representing an 88 percent female workforce, with 82 percent of business owners as women, we need to stand together and make a change.

We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships that the Covid-19 pandemic has created alongside the repeated delays in re-opening our sector and lack of individual sectoral funding support.

As Trustees we are truly passionate about the beauty industry and are delighted to be instrumental in taking Beauty Backed from a movement to a Trust. Our initial goal is to support as many beauty professionals as possible to get back to work.”

INTRODUCING

the BEAUTY BACKED TRUST team

Advisory Board

Andy Millward

Emily Ewart-Perks

Marc Elrick

Millie Kendall OBE

Sonia Haria

Brand Ambassadors

Adeola Boyega

Amanda Bell

AnnaLouise Kenny

Hannah Martin

Sinéad Armstrong

Tessa Stevens

Tinu Bello

Tom Smith

A HUGE THANK YOU TO OUR partners

the BEAUTY BACKED TRUST PARTNERS

Alliotts
Carver PR
Clementine
Seddons
The Tape Agency
Timely
A HUGE THANK YOU TO ALL the brands that have supported us

the BEAUTY BACKED TRUST
CAMPAIGN SUPPORTERS